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How to start a profitable E-commerce Business from scratch on a budget
Introduction & Overview
7 Things You Should Know Before You Start
Iyia's Story
Week 1: Turning Your Ideas into a Business
How to Balance Working for Someone Else while Starting a Business
Initial Set Up: Funding, Business Structure, Accounting, Tax, Business Bank Account
Where to look for and how to come up with great ideas
Strategies for creating Superior Customer Value
Business Plan: Concept, Value Proposition, Industry Analysis, 4 P's, Operations, Competitors, Target Market
Where to find the right Manufacturers & Suppliers, Making Contact, Safe Payment Methods
How to set up Shipping & Dispatch, Using Shipping to Up-Sell and Convert using Shipping
How to set up Payment Providers to Capture Customer Payments
Week 2: Getting Ready to Launch
How to set up an E-commerce Store by yourself for under $250 in 1 day
How to create an effective Sales Funnel
How to set up your Social Media Accounts properly
What you can DIY to save money vs what you should get a Professional to do
Week 3: General Marketing Overview - What Works, What Doesn't
I can't afford marketing, is it that important? How to Allocate your Marketing Budget
How to Market even the most Boring Product
Traditional vs Digital Marketing
How to do your own Public Relations to get into Newspapers, Magazines & Print (Bonus Download Valued at $6,000)
Expo's, Pop-Up Stores, Brick & Mortar
Discounting & Promotions
Week 4: Iyia's Marketing Strategy Part 1 - Brand Awareness & Building Trust
How can different types of businesses use Digital Marketing?
Iyia's Proven Digital Media Strategy - Grow your Business at a Rapid Pace
The Influencer Process: A-Z of Working with Influencers
Different ways to work with Influencers
What can you do with your Influencer Content?
Measuring Success, Case Studies, Tips, Summary
Engaging in Online Communities
Week 5: Iyia's Marketing Strategy Part 2 - Re-inforcement & Reminder
How to Create Effective Facebook Ads to Maximise Sales
How to Optimise Facebook Ads to Reduce Marketing Costs
How to use Videos Ads on Facebook to your advantage
How to Generate an Email List
Effective Email Strategies to Increase Sales
How to use Google Ads to Generate Sales
Week 6: Content Marketing - Turning Likes into Dollar Bills
High Web Traffic but Low Conversion? Here's why
Creating a Successful Sales Funnel to Optimise Conversion
How to create Content that makes people want to Buy
How to build a Massive Following on your Social Media Accounts
Ways to Maximise and Increase Engagement on your Posts
Reasons why someone would Unfollow You
Using your Blog to Generate Web Traffic
Week 7: Growth, Optimisation and How to go Global
Scaling Up: New Products, Up Sells, Increasing Average Order Value
International Growth: How to Grow to a Global Scale
Optimising Your Website for Global Sales
How to Optimise Operations and Reduce Costs
Week 8: Customer Service, Managing a Team, Exit Strategy and Summary
Customer Service Best Practices
Managing Staff & Running a Team
Exit Strategy: Every Business Should Be Built To Sell
Top Tips: Learn From My Mistakes
How to Market even the most Boring Product
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