How to do your own Public Relations to get into Newspapers, Magazines

How to start a profitable E-commerce Business from scratch on a budget

Introduction & Overview

Week 1: Turning Your Ideas into a Business

How to Balance Working for Someone Else while Starting a Business
Initial Set Up: Funding, Business Structure, Accounting, Tax, Business Bank Account
Where to look for and how to come up with great ideas
Strategies for creating Superior Customer Value
Business Plan: Concept, Value Proposition, Industry Analysis, 4 P's, Operations, Competitors, Target Market
Where to find the right Manufacturers & Suppliers, Making Contact, Safe Payment Methods
How to set up Shipping & Dispatch, Using Shipping to Up-Sell and Convert using Shipping
How to set up Payment Providers to Capture Customer Payments

Week 2: Getting Ready to Launch

Week 3: General Marketing Overview - What Works, What Doesn't

I can't afford marketing, is it that important? How to Allocate your Marketing Budget
How to Market even the most Boring Product
Traditional vs Digital Marketing
How to do your own Public Relations to get into Newspapers, Magazines & Print (Bonus Download Valued at $6,000)
Expo's, Pop-Up Stores, Brick & Mortar
Discounting & Promotions

Week 4: Iyia's Marketing Strategy Part 1 - Brand Awareness & Building Trust

Week 5: Iyia's Marketing Strategy Part 2 - Re-inforcement & Reminder

Week 6: Content Marketing - Turning Likes into Dollar Bills

Week 7: Growth, Optimisation and How to go Global

Week 8: Customer Service, Managing a Team, Exit Strategy and Summary

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